Open marked the widespread debut of ChargeFuze at an on-site event, but the company also had small presences dating back to the January 2020 Rose Bowl, shortly before pandemic shutdown live events. When we think about our sponsorships and how we activate, we're looking to do things that either enhance an experience or alleviate pain points in someone's live experience on site. It's a survival method these days it seems to have a charged phone.
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I think one of the silver linings was that people tend to know what to do when they see a QR code much quicker now.”
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Dining, TV commercials, billboard advertisements - now a QR code almost serves as a call to action. “Before Covid, Americans across the board, especially over the age of 35, understood what a QR code was maybe, but wouldn't interface with them in different walks of life. “We definitely noticed the acceleration of user acquisition from a QR integration standpoint post Covid,” says Levy, 29. But QR codes remain the standard for ChargeFuze’s other activations across stadiums, casinos, restaurants and shopping malls through its deals with Westfield and Simon Malls.
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Open (roughly 3,500 available chargers per day.), This year’s tournament is the first major sports event in which ChargeFuze is using text messaging instead of QR codes for charger access, a decision Chase made through the customizable software provided by ChargeFuze. Chase began deploying ChargeFuze on a smaller scale during the 2021 U.S.
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Normally ChargeFuze’s user fee starts at $1 for 30 minutes, meaning the average smartphone can reach full battery during an hour for $2. Scan a QR code within seconds, get a battery and be on the way and drop it off anywhere in the city.” “Our real goal is making sure that you're always mobile. Especially nowadays too, if your life is on your phone, why would you leave your phone within a locker?” says Afari, 28. “We view that the charging locker model is an antiquated solution. Similar to transportation-sharing services like Lime scooters or Citi Bike, the ChargeFuze mobile app displays a map with available charging units in the user’s nearby location. They’ve known each other since they attended the same middle school and high school in Sherman Oaks, California. He started ChargeFuze in 2018 alongside his co-founder Ryan Levy. Schoff expects to see the mobile chargers used by 50,000 total fans across the three-week event (including the fan week in August).įans who need a phone charger scan a QR code to rent out one of ChargeFuze's chargers.Brandon Afari, a CPA who previously worked at Deloitte, was inspired to pursue the idea for ChargeFuze after he spent time traveling across Asia and Europe and noticed the popularity of shared electric scooters such as Lime and Bird, which users rented by scanning QR codes. When we think about our sponsorships and how we activate, we're looking to do things that either enhance an experience or alleviate pain points in someone's live experience on site.”Ĭhase is covering the cost through its contract with ChargeFuze to provide chargers free to fans at the U.S. “It's a survival method these days it seems to have a charged phone. “Because people come to the Open and spend on average five, six, seven hours here and your phone is really part of the experience now, we've been providing charging to make sure your phone is readily available to you,” Kate Schoff, JPMorgan Chase’s executive director of sports and entertainment marketing, tells SportTechie.
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Open sponsor JPMorgan Chase is serving 5,000 free portable phone chargers per day throughout the tournament for on-site fans to rent from ChargeFuze. Most fans at that match likely didn’t carry a cell phone, let alone a smartphone that’s their lifeline for ticket entry, mobile payments, course maps, and of course - the battery-draining process of documenting their experience on social media. Open and the second-longest match in the tournament’s history after Stefan Edberg and Michael Chang dueled for five hours and 26 minutes in 1992. The early morning classic marked the latest finish ever at the U.S.
Even staying for just one match could get a fan their money’s worth, such as this week’s men’s singles quarterfinal between Carlos Alcaraz and Jannik Sinner that lasted 5 hours and 15 minutes before Alcaraz took victory at 2:50 a.m. with night sessions not starting until 7 p.m. Matches typically start as early as 11 a.m. Open can mean a long day for tennis fans.
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